Brand & Experience Planning

Brand is about where you live in the hearts and minds of the people who are most important to you and how, when and where you participate in their lives.

An advertising philosophy that started in a few agencies in London a few decades back has grown to become an incredibly dimensional and nuanced discipline that reaches beyond planning's original role of being the consumer advocate in the room. Planners no longer just seek insights to tell better stories, but insights to create better brand experiences.

It's no longer about simply finding the key insight to build a campaign from, rather planners today must seek to find context for various touchpoints and moments for the brands they serve.  More often than not, anymore, these touchpoints and moments may not even be paid media.

Unified Marketing at Definition 6 is a total agency philosophy that not only embraces clients who are seeking to move their brand to the next level, but practically begs to help clients who are seeking to not only better connect their brands with consumers, but with the broader culture, as well.