New York, NY,    January 30, 2012

Definition 6 Launches Timeline Movie Maker, A Personalized Cinematic Video Experience For Facebook Timeline

Facebook Timeline users' top life events highlighted in customized shareable mini movies

NEW YORK, January 30, 2012 - Definition 6, a unified marketing agency, today announced Timeline Movie Maker, a product that allows people with Facebook Timeline to see their content through a customized cinematic experience. With one-click curation, people can choose to create a highlight reel of their lives in a one minute video.

Timeline Movie Maker evaluates the person's content shared with the public and with friends, and then identifies the most engaging, relevant content and life moments to build a chronological story for their customized mini-movie.

"Timeline is about sharing the key moments of your life with your friends and family. Timeline Movie Maker is evaluating highly engaged content in a chronological fashion, choreographing a user's personal journey on Facebook, with content that has the most engagement and uses comment analysis to identify key life moments and where the user is tagged," says Paul Hernacki, Chief Technology Officer at Definition 6. "The result is a powerful example of how the synergy between technology and marketing is crucial in driving complex projects like this to life, ultimately evoking an emotional connection from the end user."

"For consumers, Facebook is more than just a platform - it has truly become an integral part of our everyday lives.  In order for Timeline Movie Maker to resonate with people we knew we had to do something special to create a unique and personal experience for each person to feel good about.  We had to literally create a product that will become the soundtrack to their lives," Chris Thornton, Chief Marketing Officer, Definition 6.  "Creating emotional connections between brands and consumers is the heart of what we do at Definition 6 - it's at the core of our unified marketing strategy."

Timeline Movie Maker will be initially available in four languages including English, French, Spanish and German and will allow for five different music soundtracks from which people can choose to create their mini movie. People can also customize their music selection, images, videos or check-ins at the end of the first automated video view to truly see their personalized Facebook story unfold before their eyes.

ABOUT DEFINITION 6

Definition 6 is a Unified Marketing Agency that creates experiences that unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. Since 1997, Definition 6 has been helping clients redefine brand experiences by unifying the disciplines of marketing and technology.

With offices in Atlanta and New York, Definition 6 supports a fast-growing client base that includes The Coca-Cola Company, HBO, Rubbermaid Commercial Products (RCP), Mitsubishi Electric, La Quinta Inns & Suites, Nickelodeon, USA Networks, Sesame Street, Cox Enterprises, and truTV. For more information on Definition 6's Unified Marketing Services, or to learn more about the agency's award-winning work, please visit www.definition6.com.

Facebook® is a registered trademark of Facebook Inc.

Read more about Timeline Movie Maker in these press publications:

AdAge: Facebook Releases Moviemaking App to Demystify Timeline

Mashable: Turn Your Facebook Timeline Into a Movie

Mediapost: Definition 6 Makes Facebook Users The Stars Of Their Own Movies, Turns Timeline Into Screenplays

Fast Company: Facebook's Timeline Movie Maker, Starring Your Jacked Ego

ZDNet: Facebook launches Timeline Movie Maker

NY Times Tech Blog Bits: Daily Report: Facebook's Offering, Fueled by You

PC Magazine: Timeline Movie Maker Brings Your Facebook Profile to Life

New York, NY,    January 05, 2012

Definition 6 Grows Its Creative Department with New Hires Maribeth Phillips as Executive Producer, John Sexton as Interactive Creative Director

NEW YORK, January 5, 2012 - Definition 6, a unified marketing agency, today announced it has hired Maribeth Phillips as Executive Producer and John Sexton as iCD, Interactive Creative Director, in the NYC office.  In this role, Phillips will manage all projects within the branding and design group in collaboration with the newly hired Creative Director, Bob English.  Phillips brings over 20 years of experience to the agency in branding, production and design, for multi-disciplinary, multi-platform projects.  Sexton, reporting directly to ECD John Harne, joins Doug Dimon's team and will work on all interactive projects including web, social media, mobile, live events and more.  Sexton has over 15 years' experience creating immersive, memorable interactive products for a wide range of consumer brands.

Phillips will be tasked with onboarding new clients, supervising all design projects and ideation initiatives for new work.  The addition of this role to the team supports the agency's strategic approach to grow its branding and design group into a fully managed creative entity within the organization.  

Phillips comes to Definition 6 from production and design studio, Imaginary Forces, where, in the role of Managing Director/Executive Producer in the New York office, she led television commercial production, broadcast design, feature film titles, experience design and interactive work. Collaborating with five directors/creative directors, Phillips supervised projects for clients such as Time Warner Cable, Discovery, HBO, CBS, Smirnoff, Rolex, and Samsung, among others.   Phillips also supervised main title projects for feature films including Charlotte's Web, The Mummy 3, Definitely Maybe and We Are Marshall, and show packaging for the television series Madmen (2008 Emmy winner), Chuck, and Gossip Girl for its NYC office.  Prior to this, Phillips held the same position at design /visual effects company Spontaneous, and was responsible for managing the company and supervising all production.  

Previously, Phillips partnered with Creative Director Bob English to successfully build the banding and design group at pioneering entertainment company Lee Hunt Associates, which merged with Razorfish in 1999.  As Executive Director of Production for the media and entertainment/brand identity group at LHA/RF, Phillips was responsible for the production supervision of broadcast design and cross-platform rebranding projects, for  major entertainment networks in the U.S. and internationally.  There, Phillips worked with brands including PBS, PBS Kids, Disney, Fox, CBC, Arte and ZDF.

Prior to joining Definition 6, John Sexton spent the last year contracting for a number of agencies where he helped strategize and create interactive creative products for Nissan, Duncan Hines, FedEx, Chase and Kodak. Prior to that, Sexton worked as the VP Interactive Creative Director at Grey Healthcare Group and VP Associate Creative Director at Saatchi and Saatchi Wellness. Sexton combines strategic thinking, creative conceptualization and design with a deep understanding of motion graphics, technology, and user experience that allowed him to execute highly successful campaigns for top brands like Allegra, Frontline, HBO, Metamucil and Sony Vaio.

"With John's creative vision for brand work and Maribeth's impressive expertise in production, broadcast design and motion graphics, Definition 6 has significantly advanced our strength and breadth of capabilities to do more work in the visual design area and interactive creative," says Michael Kogon, CEO of Definition 6.  "Our agency's commitment to excellence continues to drive talented people to join our company, bolstering our team, and ultimately providing award-winning solutions for our clients' needs."

Phillips is a member of New York Women in Film, Promax/BDA, a former member of the Association of Independent Graphic Designers (AIGA), and has served on the board of directors for AICP.  She holds a BFA in Fine Arts specializing in graphic and architectural design, and a BA in Literature from the College of William and Mary, and has completed post graduate work in film, art direction and motion design at the School of Visual Arts and the Parsons School of Design.  You can follow Maribeth on Twitter @mbeth2.

Sexton holds a BA in Graphic Communications from Columbia Collage, Chicago and is an active member of the Interaction Design Association (IXDA) with affiliation to HOW Interactive Design, and former judge to the netGURUS "GURU of the Month" website awards.  You can follow John on Twitter @interactiveCD.



ABOUT DEFINITION 6
Definition 6 is a Unified Marketing Agency that creates experiences that unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. Since 1997, Definition 6 has been helping clients redefine brand experiences by unifying the disciplines of marketing and technology.

With offices in Atlanta and New York, Definition 6 supports a fast-growing client base that includes The Coca-Cola Company, HBO, Rubbermaid Commercial Products (RCP), Mitsubishi Electric, La Quinta Inns & Suites, Nickelodeon, USA Networks, Sesame Street, Cox Enterprises, and truTV. For more information on Definition 6's Unified Marketing Services, or to learn more about the agency's award-winning work, please visit www.definition6.com.