Atlanta, February 07, 2011
Beaulieu of America Engages Definition 6 for Complete Website Redesign to Support Company Growth and Innovation
BlissFlooring.com Offers Improved Online User
Experience, Interactive Design Center and Dealer Locator
Tools
Definition 6, a unified marketing agency,
announced today that its website redesign project for Beaulieu of
America, a leading carpet and flooring specialist, has launched at
www.blissflooring.com.
Offering new design solutions, including functionality
enhancements, improved usability and interactivity, and a dealer
locator tool, the innovative website serves as a carpet and
interior design information resource for all its customers,
specifically geared towards its female audience.
Beaulieu engaged Definition 6 to revitalize its previous
outdated, non-engaging website, to promote its brand for Bliss
Flooring, showcasing its feature-rich carpet product line.
The new site is more interactive and better aligns with the
company's growth strategy, focusing in on the core demographic for
its largest decision-makers on flooring - women. Definition 6
created a website that would simplify the buying process and
empower its female customers with all the information needed to
select the right product for her lifestyle, whether it's with her
kids, hosting a party or an evening of luxury. The new site
content is rich, search engine friendly and provides Bliss' target
customer with valuable insights into the carpet and home design
industry.
Definition 6 developed functionality not previously available
including:
-Carpet selection tools specific to function, room, lifestyle,
in addition to color and texture
-Interactive product support and guidance through "Ask a Bliss
Expert"
-Carpet comparison tool
-Design and style center including "The Bliss Blog," the Trend Hub
and advice from the style editors
-Dealer locator tool that allows customers to search for the
dealer closest to their home or office
"We understand the high level of involvement and consideration
in buying new carpet and the team at Definition 6 really captured
both the emotional and functional considerations in a way that will
truly add real value to our customers," says Patricia Flavin, VP
Marketing, Beaulieu of America. "We are extremely proud of
our new site and enjoyed working with Definition 6 on this
project."
"To truly engage customers, Definition 6 utilized a more
personalized, user-friendly design approach when creating the
website," said Stephen Boyd, Group Account Director, Definition
6.
"The storytelling, online videos were a perfect solution for the
homepage to showcase the benefits and features of Bliss' many
products, important to its core female customer base. Bliss
Flooring is a company dedicated to customer satisfaction and
innovation and we strived to create a website that reinforced their
customer-focused philosophy."
As the third largest carpet manufacturer in the world, Beaulieu
of America has a broad, deep product line designed to fit the needs
of a variety of customers - both private and commercial. The
improved website provides access to all four brands - Beaulieu,
Bliss, Coronet and Hollytex - and feature product benefits and
differentiators for each.
ABOUT BEAULIEU OF AMERICA
Beaulieu of America is the largest carpet-only producer in the
world, employing over 5,500 associates in over 26 facilities. It is
based in Dalton, Georgia and markets carpet branded Bliss by
Beaulieu for the residential replacement market, Hollytex for main
street commercial installations, Beaulieu Property Management
Solutions for multi-family housing and Armstrong FashionSmart for
new home construction.
ABOUT DEFINITION 6
Definition 6 is a Unified Marketing
Agency that creates brand experiences that unite brands and
people in motion. Through imagination, innovation and
insight, we execute ideas that deliver continued value across all
brand interactions. Since 1997, Definition 6 has been helping
clients redefine brand experiences by unifying the disciplines of
marketing and technology.
With offices in Atlanta and New York, Definition 6 supports a
fast-growing client base that includes The Coca-Cola Company, HBO,
La Quinta Inns & Suites, Verifone, Cox Enterprises,
Nickelodeon, Mitsubishi and Cinnabon. For more information on
Definition 6's Unified Marketing Services, or to learn more about
the agency's award-winning work, please visit www.definition6.com