New York, NY,    June 27, 2011

Creative Powerhouse Bob English Joins Definition 6 as Creative Director

Definition 6, a unified marketing agency, today announced it has hired Bob English to run its motion design group in New York.  Bob will be responsible for branding, design and creative direction for clients in the post production and motion design departments at Definition 6, reporting directly to managing partner, Rob Ortiz.

Bob comes to the agency with over 30 years of design and creative expertise where he has provided leadership on projects from concept to completion. His experience is in all types of production from live action, photography, illustration, 3D, 2D, traditional animation, multimedia, interactive, print and web.  Some clients he has worked with include Nickelodeon, Food Network, NBC, National Geographic, HGTV, Discovery, Disney, FOX, Lifetime, CBS, Live Earth and PBS.

Prior to joining Definition 6, Bob worked as a design consultant for clients in media and entertainment via a company he founded in 2001 called Thebritpack, where he provided a practical perspective on the search for creative solutions.

Before founding Thebritpack, Bob acted as executive creative director of the media and entertainment/brand identity group at Razorfish after its merger with Lee Hunt Associates in December 1999. Bob joined the New York office of Lee Hunt Associates in 1997 after designing one of the world's first interactive broadcast services for Tele-TV, to lead and develop LHA's new broadcast design division. Bob's unique vision and international experience helped LHA/Razorfish launch network packages all over the world.

Back in 1985, Bob co-founded English+Pockett (UK) with broadcast designer Darrell Pockett, building it up to be one of the most renowned branding and design agencies in the world. Their redesign of A&E Network won an unprecedented 17 awards from the BDA.

Previous to that role, Bob served as Head of Design at Channel Four (UK) and prior to that he began his career in the BBC graphic design department. During his tenure, he redesigned the BBC News corporate identity.

"Bob's talent and experience is second to none.  We are thrilled to attract such a high pedigree of talent in Bob to lead the creative direction for the motion design group within our company, and Bob is equally as excited to flex his creative muscles across so many different platforms on which Definition 6 works. We are a motion design company that produces work for all four screens.  With his proven track record of success, I feel confident in his ability to create a lasting footprint in the industry," says Rob Ortiz.

"Our company continues to grow in unprecedented ways, with amazing production execution and strategic vision, constantly evolving our work to award-worthy heights," says Michael Kogon, chief executive officer at Definition 6.  "Adding Bob to the team not only bolsters our creative capabilities but also solidifies our place within the community as a place that generates great work.  We are proud to have him on board."

Bob's accolades include awards from D&AD, Royal Television Society, BBC Design, Telly Awards, International New York Festivals, Monitor, Leaf, Promax and BDA.
He has also served on many international design juries and is a regular speaker at industry conferences. A gallery of his work can be seen here at bobenglish.tv.

ABOUT DEFINITION 6
Definition 6 is a Unified Marketing Agency that creates experiences that unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. Since 1997, Definition 6 has been helping clients redefine brand experiences by unifying the disciplines of marketing and technology.

With offices in Atlanta and New York, Definition 6 supports a fast-growing client base that includes The Coca-Cola Company, HBO, La Quinta Inns & Suites, USA Networks, VH-1, Sesame Street, Cox Enterprises, Nickelodeon, truTV, Mitsubishi and Cinnabon. For more information on Definition 6's Unified Marketing Services, or to learn more about the agency's award-winning work, please visit www.definition6.com.