NEW YORK,    June 24, 2010

NBC Digital Marketing Veteran Jonathan Accarrino Joins Definition 6 Social Media Team

Definition 6, an integrated interactive agency, today announced it has hired Jonathan Accarrino, one of New York's leading creative voices in digital marketing as a subject matter expert in Social Media.  He will be based in the company's New York City office and will be responsible for developing innovative social media programs for Definition 6 clients.

Accarrino joined Definition 6, after a distinguished run at The NBC Agency where he first established a social media presence for the entire NBC News portfolio of world-class brands. In his role as Manager of Digital Marketing since 2005, Accarrino was responsible for all social networking promotion, training, and account voice development for on-air and online talent, franchises, and NBC Universal executives.  

"Jon is a creative powerhouse in Social Media and Digital Marketing, Definition 6 and our clients will benefit from his deep experience and strategic thinking, combined with his immense understanding of new Internet technologies," said Michael Kogon, CEO of Definition 6.  "With Jon Accarrino on our team, Definition 6 is ramping up to meet the increasing demands from major brands for niche targeting, viral marketing and brand extension strategies to expand audience scale and cultivate new promotional monetization opportunities."

Accarrino successfully built NBC's social media presence from the ground up by developing new digital promotion and community building strategies for NBC News, MSNBC and MSNBC.com, including Facebook Pages, desktop widgets, Twitter, Pownce, Flickr and Tumblr profiles, BlogAds campaigns, advergames, podcasts and viral videos. Collectively, Accarrino oversaw a community of 10 million users from over 100 of NBC News' social media accounts including notable accounts like the TODAY Show, David Gregory, Meet The Press, MSNBC Lockup, Rachel Maddow, Ann Curry, Chris Hansen and Al Roker.

He received significant press attention after creating the first exhibit floor blogger lounge in the history of CES, for the NBC Universal booth. This sponsored marketing experiment succeeded in providing NBCU and its sponsors overall brand exposure, and generated substantial excitement around NBC Universal's CES presence.

Accarrino was also the co-creator and executive producer of two web-based shows for NBC Universal - "Today Show Backstage Pass" and "NBC Universal In Focus".

Earlier in his career, Accarrino was a Digital Projects Manager at NBC DesignWorks where he was responsible for the design, project management and execution of new media projects including games, websites, presentations, DVDs and interactive installations for NBC News, GE Corporate, MSNBC, CNBC, and NBC Sports.

Accarrino, a GE certified Six Sigma Green Belt, is currently using social media listening tools to find reality TV free beaches while on vacation at the New Jersey Shore this summer. You can follow him and his dogs on Twitter here: @Accarrino and @TurdsAndTreats.